Meeting the clients' needs by putting them at the center of the development process is a fairly old concept at this point. Ensuring user satisfaction by measuring their emotions, building their loyalty by measuring their commitment, and ensuring the optimal acceptability of emerging technologies, are new issues. The Usage & Acceptability lab aims to maximize user experience, identify new behaviors and business models, and develop guidance tools needed to continue their progress.
The Usage & Acceptability lab studies still-underutilized aspects of the client/product relationship such as emotional impact, attention effects, and engagement. To do so, it incorporates the best cognitive state analysis technologies, develops objective measurement tools to go with them, and sets up testing platforms that treat the new uses exhibited by multi-dimension users as central.
See the scientific publications of this laboratory