The organizers had chosen the theme of the “MET Effect” for this edition, standing for the convergence between “Media, Entertainment, & Technology”, which is highly representative of the show and its diverse audiences. Although the importance of transferring infrastructure to all-IP and the cloud remain central issues, augmented and virtual reality are gaining ground. A new zone was devoted to Virtual Reality (VR) this year, confirming the north hall as the place for emerging technologies. Production and post-production equipment and solutions were in the spotlight there.
For b<>com, our participation at Futures Park proved to be exceptional; the quality of our five demonstrations, centered on two key issues – SDR-HDR conversion and VR in all of its aspects – drew hundreds of visitors during the three-and-a-half days of the show. For VR, the deep-sea dive in “six degrees of freedom” mode sparked a great deal of comments and interest, which went beyond mere entertainment applications. Furthermore, the extreme accuracy and realism of the spatialized audio scene, created using *Spatial Audio Toolbox* plug-ins on DV Mobile production, astounded all who tried the experience. The interest in our SDR-HDR technology (also presented at the Intel and Embrionix stand) was confirmed when it took the Technology Innovation Award given out by NAB at a ceremony Wednesday at noon. With this honor, b<>com has joined such prestigious names as Fraunhofer, NICT, and ETRI less than five years after being launched.
Our best-of photos :