b<>com has just received the Technology Innovation Award in Las Vegas, a trophy given to the best technological contributions to the world of broadcasting. This prize is awarded each year during NAB Show (National Association for Broadcasters), the world’s largest event devoted to the audiovisual industry.
The award was given to a technology designed in b<>com’s laboratories, which aims to offer an unparalleled televisual experience. Presented at NAB as a prototype, b<>com [SDR-to-HDR] is ready to be integrated by audiovisual manufacturers and operators. This solution addresses a major need for those involved in audiovisual production: Camera makers, production infrastructure, broadcast infrastructure, and TV makers that want to offer viewers better-quality images, as the HDR format is recognized to improve contrast, color saturation, and the feeling of image depth.
By taking home this award, b<>com is following in the footsteps of big names in global innovation, like Fraunhofer, NICT, ETRI, Cisco, Ericsson, 4EVER2.
