In the lead-up to IBC, the major international event for the broadcast industry, Ateme - a world leader in video compression and delivery solutions - has become a member investor in b<>com’s Technological Research Institute. Attracted by the added value of collaboration between industrialists and academics to accelerate the development of innovative solutions, Ateme has joined the IRT to explore new video formats and enhance user experience while addressing the energy-intensive challenges facing the broadcast industry. The philosophy of reducing the impact of digital innovations is central to the IRT's strategy.
Video is energy-intensive and currently accounts for more than 70% of telecommunications data. As content quality continues to improve, these volumes are increasing exponentially. To meet the challenge of energy sobriety in the broadcast industry, Ateme and b<>com are joining forces to offer solutions that will reduce the carbon footprint of video content, from production to distribution. Their main joint research and innovation themes include improving video compression and developing frugal artificial intelligence.
Ateme's involvement with b<>com will enable the pooling of common ambitions in terms responsible digital innovation. Ateme will also benefit from the IRT's formidable capabilities in creating new technological standards and draw on its ability to unite expertise from the worlds of academia and industry in the service of innovation.