Accelerating broadcasting innovation: b<>com presents its first solutions at the NAB Show

The NAB Show is the world's largest gathering for the broadcast industry. Once a year in Las Vegas, it attracts widespread attention and represents an opportunity for companies to unveil their new products. For the first time there, from April 18 to 21, the b<>com Institute of Research and Technology exhibits innovations based on its research.

In 2015, the NAB, a counterpart to CES for the professional world, had over 100,000 attendees and 1800 exhibitors. b<>com attends each year to discuss and meet with industry professionals, but this year the IRT takes a major step by setting up a booth to present its first products and solutions.

Nicolas Dallery (Sales & Marketing Director) and Ludovic Noblet (Hypermedia Director) ready to welcome the first attendees

This year at the NAB, b<>com is offering world-class solutions for players in the audio/video sector, from content creators to service operators. Innovations now on the market to help broadcasters meet the challenges of new formats.

Located in the South Upper Hall, the space dedicated to content distributors, b<>com is presenteing three of its products devoted to using the latest formats (UHD, HDR, 360, etc.):

  • SDR-to-HDR

A compact, high-performance technology to convert SDR content into HDR format. It makes it possible to benefit from the performance of the new HDR screens while preserving the artistic intent of SDR sources.

  • b<>com *Ultra Player

A new version of the player launched in late 2014, which allows the playing of the latest uncompressed A/V content. An intuitive interface, and image quality preserved.

  • b<>com *Ultra Marker*

A secure, transparent 4K content watermarking solution. Can be used to fight collaborative piracy and features high robustness to any video processing and attacks (cam-cording, lossy compression, etc.)

SDR-to-HDR technology is also being demoed at the booths of its partners who have just incorporated this technology into their products:

Harmonic / Thomson Video Networks: Booth SU 1210
BBright: Booth SU 6118

On Harmonic - Thomson Video Networks booth : improved contrast and brightness thanks to HDR. Up conversion by b<>com is quite impressive.