How can we encourage the emergence of more responsible innovations? This is the question that Martin Ragot, researcher in cognitive sciences and head of the “Numerique et Society” research activity, and Agnès Vanlerenberghe, designer at b<>com, will address at Imagine Summit. This gathering of innovation and entrepreneurship players will be held on Thursday December 5, 2024 at the Couvent des Jacobins in Rennes. Organized by Poool French Tech Saint-Malo, this 9th edition is dedicated to desirable innovation.
Responsible innovation: methods and tools for turning ideas into action
In the heart of the Couvent des Jacobins, in Rennes, Martin and Agnès will shed light on the theories, methodologies, and concrete tools that facilitate the emergence of more responsible technological innovations.
They will share the outcome of their research and, in particular, introduce the public to b<>com *Ideas*, a practical tool designed as part of one of the prospective research team's projects to help companies move toward more responsible innovation.
Responsible innovation challenges at b<>com
b<>com explores, designs, and delivers tomorrow's digital technologies to accelerate transitions. The technological research institute advocates responsible digital innovation in support of decarbonization. To this end, a research activity entitled "Digital & Society" has been created to focus more specifically on these challenges of responsible innovation. Find out more about digital responsibility at b<>com. Learn more about digital responsibility at b<>com
Comprised of twenty researchers, its aim is to study technologies' current and future impact on our societies through the contribution of human and social sciences, prospective, and design.
Current research projects focus on the concepts of responsible innovation, exploring the perceptions of associated users, and creating tools and methodologies capable of fostering the sustainable transformation of organizations.
Design to support innovation
Design and innovation are closely linked. Design fuels innovation by differentiating through use. Since the creation of b<>com, design is an integral part of the innovation strategy to:
- Instill a design culture in research teams primarily focused on technology,
- Take a step back and question the context of the transition we are all facing,
- Streamline internal organization,
- Encourage cross-disciplinary skills and collaboration between teams.
b<>com *Ideas*: a tool designed to innovate, better
b<>com *Ideas* is an ideation tool designed to help companies and organizations to make more responsible innovations. Integrated into project creation, it facilitates its set-up and encourages the projection of uses and exchanges between players. It can be used by decision-makers, project managers, researchers, engineers, developers, and product managers.
The tool enables :
- the alignment of the project with the major environmental and societal issues arising from the Sustainable Development Goals,
- to anticipate the potential impact of the innovations developed on the environment, the economy, and society,
- to discuss the uses, needs, and problems of users, putting them at the heart of the process,
- to define the foundations of the project and build a common foundation for the co-construction process with all stakeholders.
b<>com *Ideas* is an ideal tool for generating ideas, challenging them, and nurturing innovation. The participation of industrial members involved in b<>com research projects is essential to this dynamic. In this way, we ensure that the project's objectives match their needs.
