Are you interested in ethical and sustainable digital practices? Are you curious to try out cutting-edge prototypes? Would you love to travel forward in time to 2040 and truly experience the future? Dive into our <x>perience zone!
Before taking the plunge, we encourage you to read this brief overview to ensure you get the best experience possible.
Designed as a virtual demo zone, <x>perience is a space where you are in charge! You will be able to test, share and enjoy unique digital experiences developed by researchers and designers:
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Choose from 12 possible scénarios
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Explore a map featuring technologies that will likely be available in 2040
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Navigate through the 4 potential futures envisioned by the foresight strategists at b<>com
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Test prototypes of novel digital practices services
Neither science fiction nor prediction, foresight strategy is the creation and use of future-oriented approaches to guide present actions. It expedites the ecological and digital transitions while strengthening organizational resilience
Our Vision
Technology nowadays only makes sense if it provides solutions to tomorrow's major societal challenges. b<>com's primary objective is to innovate for the common good.
Yes, innovation is key, but not at any cost: our aim is to be a leader in reconciling research, ethical innovation, and sustainable development. Our innovation strategy focuses on new practices and sustainability.
Our Approach
Foresight and scenario planning form the backbone of our innovation strategy. Neither science fiction nor prediction, foresight strategy is the creation and use of future-oriented approaches to guide present actions. It expedites the ecological and digital transitions while strengthening organizational resilience.
To embody this vision, b<>com has a dedicated foresight strategy unit. As part of an interdisciplinary research endeavor, we have partnered with Imprudence, a design fiction studio creating future scenarios through research, artifacts, and experiences, to demonstrate that multiple desirable futures are possible.
Achievements
The continually evolving <x>perience zone now invites you to explore the results of one of our interdisciplinary foresight research projects. It combines expertise in humanities, social sciences, design, and engineering with academic and industrial partners such as the University of Rennes 1, Rennes School of Business, IMT Atlantique, and Orange.
Our team of researchers, including sociologists, psychologists, lawyers, and xxx, investigate the environmental and social challenges associated with digital technology as we look forward to 2040.
An <x>perience Awaits
So dive right in! It's time to try out prototypes of new applications that might emerge in 2040, imagine a range of ethical and desirable digital futures, and immerse yourself in scenarios associated with sustainable digital technology.
Enjoy your exploration!
