From September 9 to 13, b<>com will be present at the IBC (International Broadcasting Convention) in Amsterdam, now the largest European trade show devoted to the audiovisual industry. It covers TV and radio broadcasting, as well as High Definition (HD) and Ultra High Definition (UHD/4K) images.
b<>com will be present in the Future Zone – Hall 8 – Stand F28, and will exhibit its latest immersive innovations in new audiovisual formats:
- a real-time SDR-to-HDR conversion solution
- a solution for watermarking 4K/HDR videos
- a 4K/UHD player for compressed or uncompressed videos in different interfaces
- a sound spatialization solution for virtual reality content
b<>com technologies will also be demonstrated at our partners’ booths:
- Harmonic, which will exhibit the solution that is converting SDR video files into HDR files
- BBright whose UHD video player features b<>com technology for SDR to HDR up-conversion
- Altera (now part of Intel) which will integrate the SDR-to-HDR conversion solution in its FPGA board
- Merging Technologies, whose digital audio workstation Pyramix will include sound spatialization plugins in its newest version
