b<>com and EVS Media Infrastructure together enhancing and improving the viewing experience

© The Explorers

EVS Media Infrastructure, global leader in broadcast network infrastructure, and b<>com have teamed up to offer b<>com *Sublima*, a real-time adaptive HDR conversion functionality to the users of EVS Media Infrastructure brand new product, Neuron.

Thanks to Neuron and b<>com *Sublima*, broadcast professionals can now easily introduce within their production workflow SDR-HDR, HDR-HDR, and HDR-SDR conversions in HD and UHD without the need for any manual adjustment at the highest quality ever reached.

Based on an intelligent algorithm, b<>com technology guarantees an optimal conversion regardless of the video content. Despite the adaptive conversion, it does not require the use of metadata, and yet is still able to guarantee a visually lossless round trip.

With this new partnership with one leading broadcast equipment manufacturer, b<>com is continuing to extend its footprint as a technology provider for the broadcast industry. b<>com *Sublima* is versatile and is a small footprint solution allowing a seamless integration with partners’ products from playouts and encoding tools to chipsets.

 “The need for an adaptive solution to go from HDR to SDR or vice-versa was obvious from the first test we did with static conversions” mentions Peter Schut, CTO Media Infrastructure at EVS. “b<>com provides such an algorithm and after evaluating the core with some rough shot HDR content and converted it adaptively to SDR I knew we were heading in the right direction. After a few updates we integrated this in our Neuron Platform and can now serve the industry with better pictures using HDR workflows and still be compatible with your SDR workflows.”

“It’s a real breakthrough for b<>com. This solution has won several innovation prices and we are proud to have EVS Media Infrastructure adopting it. It allows them to offer a dynamic, high-performance tool to their broadcast customers” explain Nicolas Dallery, Marketing & sales director at b<>com.