BBright adopts b<>com innovation and converts SDR videos into HDR for the NAB Show (Las Vegas)

BBright has recently included the SDR to HDR up-conversion technology developed by b<>com Institute of Research and Technology (IRT) into its flagship product, UHD-Play, a quad 3G-SDI baseband video player made for broadcasters and network operators. The two partners will present their products at the upcoming NAB Show, a major conference of industry professionals, in Las Vegas from April 18 to 21.

Bbright converteur player vidéo Ultra Haute Définition 2016

According to Ludovic Noblet, Hypermedia Director at b<>com

"To be present at NAB Show with this fully integrated technology in a BBright product is a great opportunity to show that we have the capacity to anticipate and deliver innovative solutions that are totally in step with market needs. Producing and distributing HDR content is essential for content distributors in order to get the best possible TV experience today, not just for Ultra HD TV content but also from their HDTV catalog. It will take years before native HDR content is widely available. The technology that we have developed and that BBright is incorporating aims to fill that gap."

According to Guillaume Arthuis, CEO of BBright

"High Dynamic Range offers a significant visual advantage in perceived user experience, and incorporating this b<>com technology into our products allows us to offer a simple, effective solution for broadcasting existing Ultra HD content on new HDR broadcast channels. BBright has also confirmed its commitment to offer flexible Ultra HD solutions to video operators: our deployed base of Ultra HD players since 2014 in Europe, North America, and Asia needs only an  optional software update to support these new HDR conversion features."

Bbright converteur player vidéo Ultra Haute Définition 2016

b<>com will be at the NAB Show in Las Vegas, April 18-21 2016
Booth South Hall Upper SU15512

BBright will show its solutions at NAB Show in Las Vegas, April 18-21 2016
Booth South Hall Upper SU6118 / France Pavilion