b<>com *Ultra Player*, A Winning Partnership with Thomson Video Networks

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b<>com and Thomson Video Networks are joining forces to bring the *Ultra Player* 4K player to market. The product is being exhibited at Thomson Video Networks' stand at the IBC conference in Amsterdam from September 11 to 15. b<>com will exhibit the first version of its 3D audio solution at that same conference with the start-up VideoStitch

4K was a $9.2 million market in 2014. That figure could double this year, as the trend observed at the IFA in Berlin a few days ago was the appearance of 4K screens on smartphones, tablets, and PCs. The IHS institute came out with a study in April that predicted a $52 billion 4K market in 2020.

To address the major challenges of this new media format market, b<>com will be at the Thomson Video Networks stand in Amsterdam from September 11 to 15 at the large IBC conference to exhibit the *Ultra Player* to broadcasting professionals. This product was developed jointly by researchers from both entities and can play uncompressed 4K UHD content in real time. Thomson Video Networks will sell the *Ultra Player* in combination with its HEVC Vibe 4K encoder. Together, they offer a unified solution for professionals who want to edit 4K audio/visual content before compression.

"This cutting-edge 4K solution puts us in step with a rapidly evolving market," explains Claude Perron, Vice President and Chief Technological Officer of Thomson Video Networks. Bertrand Guilbaud, the IRT's Chief Executive Officer, praised the deal, the first of its kind for b<>com, one which opens up new opportunities for collaboration with other partners.

"We are working each day to get innovative solutions to market faster. The business partnership with Thomson Video Netwoks is a perfect example of our willingness to transfer technology to our partners, and a win-win situation."

A 3D Audio Demo with VideoStitch

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b<>com will also be present as a partner at the stand of the start-up VideoStitch, located in the Future Zone of the Amsterdam IBC conference, to unveil a demo of the first version of its Reality Surround audio suite. VideoStitch specializes in stitching video solutions for virtual reality content and 360-degree videos, making it the ideal partner for unveiling b<>com's audio technology aimed at providing a sense of immersion through its uniquely realistic sound. Based on the HOA format, this technology makes "reality surround sound" possible, filling a void in 360-degree content, and will help make virtual reality a success.

The b<>com solution will be unveiled in the months ahead.