Advanced Media Content

Most of tomorrow’s media formats tend to increase the sense of immersion into the content. Transforming the end-user/consumer’s experience by putting them into the middle of the action or information is the challenge, especially whenever narrative aspects are key.

It’s being seen in all forms of media: Television, movies, games, advertising, training, collaborative work, monitoring, industrial signage, the Web, etc.

The Advanced Media Content lab is building tools that enable the creation, storage, transportation, and sharing both for and by as many people as possible. It delivers expertise and technologies related to innovative dimensions of images (resolution, depth, color, light, etc.), sound (spatialized), and new rendering devices (screen, projection, AR/VR head-mounted displays with 3 or 6 degrees of freedom, etc.). It develops tools and solutions aimed at enabling the adoption of these future formats by industry professionals, and ultimately by end consumers. Holography and compression systems are key areas of expertise for the laboratory.

publications