BBright adopts b<>com innovation and converts SDR videos into HDR for the NAB Show (Las Vegas)

{Rennes, April 5th 2016} BBright has recently included the SDR to HDR up-conversion technology developed by b<>com Institute of Research and Technology (IRT) into its flagship product, UHD-Play, a quad 3G-SDI baseband video player made for broadcasters and network operators. The two partners will present their products at the upcoming NAB Show, a major conference of industry professionals, in Las Vegas from April 18 to 21.