This prize is awarded each year by a panel of independent experts at the NAB Show (National Association for Broadcasters), the world’s largest event for this industry. Already a Technology Innovation Award winner at the NAB Show 2017, b<>com [HDR-SDR Converter] technology has now been honored twice by industry professionals.
"We are very proud to have again received this prize from America’s prestigious National Association of Broadcasters (NAB). After winning the Technology Innovation Award in 2017, the Product of the Year Award is further proof of the incredible work produced by b<>com's teams. Our strength is in accelerating businesses’ innovations as they go through their digital transformation. The commercial release of our two-time award-winning b<>com [HDR-SDR Converter] technology is evidence of this success.” Bertrand Guilbaud, Directeur Général de b<>com.