IBC 2017: back to the the Future... Zone

From September 14 to 19, b<>com team is returning to the Future Zone at the Amsterdam IBC under the slogan ”Tech that makes yours better”.

The International Broadcasting Convention (IBC) is Europe’s largest conference devoted to the TV and radio distribution industry. As in 2016, b<>com was selected to join the Future Zone, an area dedicated to innovation and cutting edge technologies.

This year, with twice as large a footprint, b<>com will unveil new demonstrations around two major topics: The future of immersive experiences, particularly with “Virtual Arctic Expedition,” an experience that explores new dimensions in virtual reality and new generations of video technology. Most notably, the SDR-HDR conversion technology that won honors at NAB Show 2017 will be presented for the first time in its 4K real-time version. This will be a chance to prove once more that the technologies we’ve developed make a difference to manufacturers and end-users alike!

Come meet b<>com experts at hall 8 - booth G14. Online registration is free with the Guest Code : 22006.