Best Tech Stories around the web #172

On the program this week : immersive exhibition at Atelier des Lumières Paris, VR trends at Cannes Film Festival and the 'Sleepiest Print Ad Ever' by Ikea

CREATIVE CONTENT

Immersive Exhibition on the Work of Gustav Klimt by fubiz.net

Inaugurated on April 13, the Atelier des Lumières, Paris’s leading digital art center, began its program with an immersive exhibition on the work of Gustav Klimt, which marks the centenary of his death. Read more

EVENT OF THE WEEK

The VR trends at Cannes Film Festival by wareable.com

Star-studded animation, new creative tools and scent-sory experiences. Read more

INNOVATION

Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise by adweek.com

Memac Ogilvy invents the next best thing to the brand's beds. Read more