b<>com goes immersive at the Amsterdam IBC

From September 15 to 19, for the second year in a row, b<>com is presenting its innovations at the Amsterdam IBC, Europe's world's leading Media, Entertainment and Technology tradeshow.

Under the motto "Tech that makes yours better", b<>com was once again selected to join the Future Zone, a space dedicated to emerging technologies and innovations on the industry's cutting edge.

At a stand twice as large as before, b<>com has chosen to promote its technologies in two leading themes. First, an avant-garde vision of virtual reality (VR) experiences, with a special focus on spatialized audio and new image and compression formats. 4 technological demonstrations are presented exclusively:

The [Virtual Arctic Expedition]: An immersion into the ocean's depths, made accessible through virtual reality. The "Virtual Arctic Expedition" experiment, created in collaboration with experts from the ocean exploration park Océanopolis, has mobilized many skills in order to achieve a stunningly engaging experience: A high degree of realism, natural interactions with virtual entities (animals) thanks to artificial intelligence, a collaborative experience that enables divers to be seen and interact while in immersion, a soundtrack made with spatial audio, etc.

*Spatial Audio Toolbox* for VR: A suite of 360 audio plugins in High Order Ambisonics format dedicated to the production/post-production of immersive content (VR/360). This suite will be illustrated through audio mixes created for a music video production (Fanfaraï Group, Tour’n’sol Prod) as well as a short fiction film (Vaudeville, DVGroup). This content will make it possible to demonstrate a complete production, distribution and playback system MPEG-H 3D Audio (Fraunhofer IIS).

b<>com [SDR-HDR converter]: The SDR-HDR conversion technology recently honored at the Las Vegas NAB Show will particularly be presented for the first time in Ultra-High Definition and real time. It makes it possible to benefit from the performance of new HDR screens while preserving the artistic intent of SDR sources.

Beyond HEVC: An objective comparison of next-generation video compression systems JEM and AV1 with the H.264 and HEVC codecs in terms of bitrate used and perceived quality.

Find b<>com's teams at the IBC's Future Zone, Hall 8 - stand G14!

b<>com demonstrations will also be visible at partner stands:

To register for free online, the b<>com guest code: 22006

A huge thanks to all of our partners who made these demonstrations possible: ARTE, Aspic Technologies, Digital Rise, DVGroup, Embrionix, Fanfaraï, France Télévisions, Fraunhofer IIS, Oceanopolis, Qualcomm, Radio France International, RFI Labo, Tour’n’sol’Prod.