360 audio, HDR and AR in the spotlight at IBC

From September 14 to 18, b<>com teams will be at the IBC Amsterdam, Europe’s largest Media, Entertainment and Technology tradeshow. For the 3rd consecutive year, b <> com was once again selected to join the Future Zone, a space dedicated to emerging technologies and innovations on the industry's cutting edge.

Our teams will exclusively unveil *Smart AR Toolbox* [Instant LeARning], an innovative augmented reality solution based on artificial intelligence. It processes images in real time and in a reliable and independent way. It enables a better reset in case of pose estimation failure, which until now caused solutions to freeze.
 
Also to be presented:

  • Open immersive audio workflow: a suite of 360 audio plugins enabling the creation of premium immersive content and experiences (virtual reality) based around the Higher-Order Ambisonic 3D audio technology (HOA). It is accessible to any sound engineer. Our technology is similar to the Ambisonic format currently used in web platforms but provides a richer, higher-resolution experience. One specific advantage of this technology is that HOA scenes can be recorded using microphone arrays, as demonstrated on our booth.
  • b<>com [SDR-HDR converter]: successful last year, the new version of this compact, high-performance technology is able to convert SDR content into HDR format in Real-Time, in one direction or the other. This new “roundtrip” version allows it to return to SDR format without loss of quality.

Meet the b<>com experts in the Future Zone Hall 8 - booth F20.